Inferences (2020)

Inferences

This Twitter data is used by Twitter to create a profile about the user reflecting their preferences, characteristics, predispositions, behavior, and attitudes (Twitter, n.d.) 

While exploring the boundaries of photography with these computer-generated auto-portraits, I tried to reflect on how big data companies categorise people to create personal targeted advertising. The auto-portraits show the noise created by the interaction between humans and machines. The struggle of trying to understand and decode human behaviour in the hope to find its desires. Ultimately wanting to turn the human species into a product database, offering it what it desires the most. Does the algorithm know the photographer better than itself or is it merely a bad copy? Our online behaviour creates an immortal double, based on each of our interactions. 

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